Here to pioneer YOU to a better life
At Be Vitalis, we believe in the power of living a life that gives—back to yourself, your community, and the Earth. In a world shaped by fragile systems and disconnection, the path forward lies in creation, healing, and reimagining how we live.
This movement is about more than self-sufficiency—it’s about rediscovering freedom, vitality, and harmony. Whether it’s taking small steps to improve your well-being or making bigger life changes, Be Vitalis exists to guide you toward a more fulfilling, life-giving path.
To Liberate
The Problem: Reliance on fragile economic systems, unfulfilling careers, and consumer dependency.
The Solution: Self-sufficiency and career freedom—empowering individuals to create independence by growing their own resources, building skills, and reclaiming control over their livelihoods.
To Nourish
The Problem: Poor health, disconnection from natural well-being, and reliance on processed food and synthetic remedies.
The Solution: Holistic health—embracing clean, natural food, movement, and mental clarity to restore vitality and create long-term wellness.
To Awaken
The Problem: A lack of purpose, spiritual emptiness, and disconnection from nature and inner self.
The Solution: Spirituality and reconnection—cultivating meaning through deeper connections with nature, fostering mindfulness, and aligning with life’s natural rhythms.
About the Founder
Hi, I’m Jackson Lajoie. I have been faced with many life-taking challenges. My porn addiction, my anxiety/depression, and my early fatherhood. I felt stuck in life for a long time. I did not feel like I was in the driver's seat of my own life. I did not feel vitalis.
These struggles encouraged the creation of my brand. From the system I lived in, to the foods I ate, to my search for meaning, I realized I wanted to change. Not only for my son but for myself. While I still have a lot of work to do, I have more life energy. I strive to give life to as many people as possible.
Together I believe we can do great things. Godspeed my friends.
But really... how do we become more life-giving?
There are many, many ways to be life giving. While we will touch on many different methodologies, fundamentally, Be Vitalis is rooted in self-sufficiency. Self-sufficiency offers the ultimate pathway to a thriving, balanced, and life-giving way of life. Naturally, as one pursues independent living, they will find themselves ingulfed in holistic health, and spirituality as well.
I often like to say "be the change" as you are the one true person who can cultivate a better life for you. You are in the driver's seat my friend. I encourage you to take the wheel and go pedal to the metal.
Through Be Vitalis, I guide this drive by:
- Providing Practical Guidance – Actionable strategies and resources to help you build a lifestyle rooted in balance, resilience, and intention.
- Building Resilience – Tools to reduce reliance on fragile systems and create stability in uncertain times.
- Fostering Connection – Strengthening relationships with the Earth, community, and your inner self to create lasting fulfillment.
You can start small by, for example, growing herbs, reading a book, or practicing mindfulness. You can start large by partnering with the brand to become self-sufficient. Regardless, Be Vitalis offers the support and knowledge to make it possible.