VITALIS

Noun- Latin in origin, meaning 'full of life' or 'life giving'

A state of creation and renewal. It reflects the power to foster well-being, spark change, and cultivate environments where potential flourishes.

To LIBERATE, To NOURISH, To AWAKEN

BE VITALIS

Here to pioneer YOU to a better life

At Be Vitalis, we believe in the power of living a life that gives—back to yourself, your community, and the Earth. In a world shaped by fragile systems and disconnection, the path forward lies in creation, healing, and reimagining how we live.

This movement is about more than self-sufficiency—it’s about rediscovering freedom, vitality, and harmony. Whether it’s taking small steps to improve your well-being or making bigger life changes, Be Vitalis exists to guide you toward a more fulfilling, life-giving path.

The Three Pillars:
The three pillars of be Vitalis

To Liberate

The Problem: Reliance on fragile economic systems, unfulfilling careers, and consumer dependency.

The Solution: Self-sufficiency and career freedom—empowering individuals to create independence by growing their own resources, building skills, and reclaiming control over their livelihoods.

Click here to learn more.

The three pillars of be Vitalis

To Nourish

The Problem: Poor health, disconnection from natural well-being, and reliance on processed food and synthetic remedies.

The Solution: Holistic health—embracing clean, natural food, movement, and mental clarity to restore vitality and create long-term wellness.

Click here to learn more.

The three pillars of be Vitalis

To Awaken

The Problem: A lack of purpose, spiritual emptiness, and disconnection from nature and inner self.

The Solution: Spirituality and reconnection—cultivating meaning through deeper connections with nature, fostering mindfulness, and aligning with life’s natural rhythms.

Click here to learn more.

The three pillars of be Vitalis

To Liberate

The Problem: Reliance on fragile economic systems, unfulfilling careers, and consumer dependency.

The Solution: Self-sufficiency and career freedom—empowering individuals to create independence by growing their own resources, building skills, and reclaiming control over their livelihoods.

Click here to learn more.

To Nourish

The Problem: Poor health, disconnection from natural well-being, and reliance on processed food and synthetic remedies.

The Solution: Holistic health—embracing clean, natural food, movement, and mental clarity to restore vitality and create long-term wellness.

Click here to learn more.

To Awaken

The Problem: A lack of purpose, spiritual emptiness, and disconnection from nature and inner self.

The Solution: Spirituality and reconnection—cultivating meaning through deeper connections with nature, fostering mindfulness, and aligning with life’s natural rhythms.

Click here to learn more.

About the Founder

Hi, I’m Jackson Lajoie. I have been faced with many life-taking challenges. My porn addiction, my anxiety/depression, and my early fatherhood. I felt stuck in life for a long time. I did not feel like I was in the driver's seat of my own life. I did not feel vitalis.

These struggles encouraged the creation of my brand. From the system I lived in, to the foods I ate, to my search for meaning, I realized I wanted to change. Not only for my son but for myself. While I still have a lot of work to do, I have more life energy. I strive to give life to as many people as possible.

Together I believe we can do great things. Godspeed my friends.

Our amry

But really... how do we become more life-giving?

There are many, many ways to be life giving. While we will touch on many different methodologies, fundamentally, Be Vitalis is rooted in self-sufficiency. Self-sufficiency offers the ultimate pathway to a thriving, balanced, and life-giving way of life. Naturally, as one pursues independent living, they will find themselves ingulfed in holistic health, and spirituality as well.

I often like to say "be the change" as you are the one true person who can cultivate a better life for you. You are in the driver's seat my friend. I encourage you to take the wheel and go pedal to the metal.

Through Be Vitalis, I guide this drive by:

  • Providing Practical Guidance – Actionable strategies and resources to help you build a lifestyle rooted in balance, resilience, and intention.
  • Building Resilience – Tools to reduce reliance on fragile systems and create stability in uncertain times.
  • Fostering Connection – Strengthening relationships with the Earth, community, and your inner self to create lasting fulfillment.

You can start small by, for example, growing herbs, reading a book, or practicing mindfulness. You can start large by partnering with the brand to become self-sufficient. Regardless, Be Vitalis offers the support and knowledge to make it possible.

Check out my resources to get started!