Here to pioneer YOU to a better life
At Be Vitalis, we believe in the power of living a life that gives—back to yourself, your community, and the Earth. In a world shaped by unsustainable systems and disconnection, the path forward lies in creation, healing, and reimagining how we live.
This movement is about more than self-sufficiency—it’s about rediscovering freedom, vitality, and harmony. Whether it’s taking small steps to improve your well-being or making bigger life changes, Be Vitalis exists to guide you toward a more fulfilling, life-giving path.
To Liberate
Be Vitalis stands for freedom from dependence on extractive systems whether that’s industrial food, unsustainable energy, or corporate-controlled resources. True self-sufficiency means reclaiming control over food, land, and production, empowering people to break free from wasteful, unsustainable cycles.
To Nourish
Be Vitalis is about creating life-giving systems; ones that restore, rather than deplete. This applies not only to soil and land but also to human well-being and the communities that sustain us. By focusing on regenerative practices, we ensure that both the environment and the people living in it are thriving.
To Awaken
Be Vitalis is more than a practical movement, it is a cultural shift. It challenges the way people think about land, sustainability, self-sufficiency, and modern systems. It reintroduces stewardship, connection, and meaning to how we interact with land and resources. This is about awakening a mindset of creation, resilience, and responsibility.


About the Founder
Hi, I’m Jackson Lajoie. I have been faced with many life-taking challenges. From my battle with porn, to my anxiety/depression, to my early introduction to fatherhood. I felt stuck in life for a long time. I did not feel like I was in the driver's seat of my own life. I did not feel vitalis.
These struggles have encouraged the creation of this brand. The world needs change. As I navigate my own life giving path, I offer the path to you.
Together I believe we can do great things. Godspeed my friends.
But really... how do we become more life-giving?
There are many, many ways to be life giving. While we will touch on many different methodologies, fundamentally, Be Vitalis is rooted in land use. One could argue land is our most vital resource yet, land is often underutilized and/or misused. The solution lies in regenerative systems.
Be Vitalis is only the beginning. As the path presents itself, vital branches will be established that make regenerative systems possible.